SwitchMed II 2020-2023: Fostering Green Businesses in Morocco's Circular Economy

The SwitchMed II event, held on February 15, 2023, in Morocco, brought together stakeholders, experts, and entrepreneurs dedicated to fostering the growth of green businesses. This initiative was a remarkable showcase of the Green Business Support Program and its impact on the circular economy within the entrepreneurial ecosystem.

Published on Friday 26 May 2023· START-UPS AND ENTREPRENEURS

Throughout the event, committed partners and inspiring speakers came together to share their expertise and experiences, igniting discussions and stimulating the development of sustainable entrepreneurship in Morocco. Mr. Mohammed El Kettani, the President of the Association for the Management of Solidarity SME Centers, delivered an engaging opening and welcome speech, setting the tone for the event.

The SwitchMed representative, Mr. Hichem SALEM, took the opportunity to shed light on the SwitchMed initiative, a collaborative effort in partnership with the European Union (EU). His presentation emphasized the importance of embracing the principles of the green and circular economy, recognizing their immense potential to drive sustainable development and address pressing environmental challenges.

To ensure active participation and engagement from the attendees, a thought-provoking panel discussion titled “Innovations in the Entrepreneurial Ecosystem” was organized. Distinguished representatives from various organizations enriched the conversation, including Dr. Imane Belmaati from ANAPEC, Mr. Abdellatif Komat from Hassan II University of Casablanca, and Ms. Sarah Diouri from IRESEN – the Institute for Research in Solar Energy and New Energies. This insightful discussion explored emerging trends and novel approaches to foster a thriving entrepreneurial ecosystem in Morocco. The panel was skillfully moderated by Ms. Khaddouj Moudrik, the Coordinator of the CTPES Network, ensuring a fruitful exchange of ideas and experiences.

The SWITCMED II 2020-2023 event culminated in a memorable awards ceremony, recognizing and honouring the top three Switchers. These exceptional individuals or teams were awarded for their outstanding contributions to innovative green projects. Their remarkable achievements serve as inspiration for aspiring entrepreneurs in the green sector, highlighting the transformative power of sustainable and environmentally conscious business ideas.

Looking ahead, the CTPES Network remains dedicated to its mission of fostering collaboration and promoting an entrepreneurial culture within the ecosystem. By bringing together various stakeholders, including entrepreneurs, experts, and organizations, the network continues to drive positive change and innovation in Morocco’s green business landscape.

SwitchMed II 2020-2023 showcased the power of collaboration and knowledge sharing in advancing sustainable entrepreneurship. As Morocco embraces the circular economy and builds a greener future, events like these serve as important platforms to inspire, connect, and propel the growth of green businesses in the country.