TIREVOLUTION is an initiative from Chekka (Lebanon) that contributes to the switch to a circular economy. Not only is the project recycling tires and supplying rubber, but it is also recycling the industrial waste coming from his founder’s factory with the aim to reach a zero-waste policy.
George Kassab, the green entrepreneur behind this project, is a beneficiary from SwitchMed phase I. In this interview, he describes his experience with SwitchMed, explains how he turned a family business into an innovative company looking towards a more sustainable future and gives advice to aspiring green entrepreneurs.
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